Allbirds

Chinese Logo / Campaigns / Retail Assets

Allbirds is a rapidly expanding startup in the footwear industry, known for its innovative use of recyclable materials. The brand's visual language reflects its commitment to sustainability and simplicity.

In my role, I have contributed to Allbirds' growth remotely by designing various assets and campaigns. This includes creating the shoebox label, developing the brand book, and designing a logo specifically tailored for the Chinese market in Simplified Chinese. These efforts have helped Allbirds successfully enter the Chinese market.