Stay Ahead


Brand Identity / Brand Experience / Naming



AmberNet, the biggest private jet company owned by Amber Aviation in China and get invested by NetJets.

As a sub-brand of Amber Aviation, we step by step sorted out the challenge of brand architecture and brand expression with the client.

The main concept of AmberNet is to stay ahead, creating a streamlined and flexible choices, a journey with peace of mind to the China’s visionary leaders.








Yanki | HongKong | 2023