The Future Retail Lab

Rebranding / Brand Experience / Signage

Explorium was a retail lab in Shanghai that focuses on the future of retail in China. This project was completed in partnership with IDEO and IBM, and funded by the Fung Academy (Li +Fung). We worked with brands to identify retail experiments to test in the lab, and if proven successful, roll them out across their stores.

The design team need to rebrand the identiy, giving it a more holistic system to help the retail/lab space and customer experience.