Into the Game


Creative Concepts / Art Direction / Website Concept


Genki Things is a trailblazer start up in gaming innovation that aim to elevate play experiences. 

Their innovative products had over 60k backers across 90 countries that allow everyone to experience Switch or Playstation play in new ways.

The creative concept is to bring game players into the gaming world through Genki’s products. The storylines are inspired by a few world known video games such as GTA, Super Mario, Pokemon and Starwars.




















Yanki | HongKong | 2023