Keeping the Lights On

Crafting a digital branding solution for a seaborne energy trader specialising in LNG, coal and freight.

Jera Global Markets (Jera GM) operates one of the largest energy portfolios the world and is headquartered in Singapore. 

With the joint venture, Jera GM has required a website revamp to communicate its depth of expertise to existing staff, potential candidates, investors, vendors and the media.

This concept establishes Jera GM’s credibility as an energy trader and evokes positive energy from a forward looking company. The use of optimistic colours are a metaphorical representation of keeping the lights on, complemented with the colours that are uniquely Jera GM.

Leveraging on the parallelogram that is unique to the brand, it has evolved into a graphic device that holds imageries throughout the website.

Visit Jera GM website: https://www.jeragm.com/