The Secret Code

Brand Identity / Brand Experience

Signals Coffee Lounge & Bar is a sub brand of The Mariners Hotel that is built to serve seafarers arcoss the world. After a long lonely trip on sea, the seafarers can finally have a comfy and chill hospitality experience in Hong Kong. 

The brand concept is inspired by the international maritime signal flags that is used to communicate in between ships. It’s the secret code of seafarers, that makes seafarers feel exclusive when they are in the space.